During the year 1966, Bud Bushnell established Genie Industries. At that time, he purchased the manufacturing rights to a material lift which operated on compressed air. The name Genie came from the "magic in the bottle" that was utilized to lower and raise the hoist. This device greatly impressed lots of clients and hence, the name was born.
Genie has moved into numerous new markets, as the need for work platforms and lifts grew. Over time, when the demand for new equipment to meet many applications grew, the company made itself recognized in numerous new markets. For example, Genie went into making telehandlers, stick booms, articulated booms, light towers and man-lifts.
Genie decided to obtain a partner who had the same values as a result of the economic slump in the start of the 2000s, when they partnered along with Terex. This company has a history acquiring machine manufacturers across the world who proved to be a good business match. Genie Industries was sold in 2002 and became a part of Terex Corporation.
Due to the Genie name and its solid reputation within the workplace, it was determined to maintain the Genie brand as part of the Terex Aerial Work Platforms. This was just decided after the first few years following the sale. Hence, all Genie machines continue to be sold under the Genie brand.
The company takes great pride in taking advice from and listening to their clients. Genie has always been continually dedicated to improving the quality and efficiency in addition to minimizing wastes. Even long after the sale has been closed, the company focuses on offering exceptional support. These are the very work disciplines that have made Genie a trusted brand over the last decades and continue to keep their reputation for quality and top-of-the-line machines.
The DC and Bi-Energy machinery offered by Genie offers emission-free, quiet operation even in the most delicate work settings. Where the machine has to be driven significant distances, such as in industrial situations, the Genie bi-energy system combines the benefits of a 48V DC machine together with the power of a diesel-powered generator.
Compared to any of the various kinds of aerial platforms, telescopic booms provide more horizontal reach overall. These equipment are ideal for limited access areas in construction and other industrial environments. The Genie Telescopic S booms have been designed to provide utmost productivity. These machines deliver the drive speed and supreme traction you require in order to travel around the work site and job area.